The partnership will allow EenaduIndia.com to enhance its digital strategy, drive monetisation and power personalised content journeys
Outbrain, a content delivery platform that has previously partnered with leading Indian media houses such as Indian Express, The Hindu, Network 18, Viacom and others, has tied up with EenaduIndia.com, a multi-lingual portal from the house of Eenadu. The partnership will allow the media company to deploy the full range of Outbrain Engage solutions to further enhance its digital strategy, drive monetisation and power personalised content journeys.
Outbrain’s personalised content recommendations will be seamlessly integrated across the desktop and mobile sites of EenaduIndia.com and will allow the publisher to fully leverage the Outbrain technology platform to maximise their monetisation opportunities and drive deeper engagement and audience growth.
A J Christopher
Speaking about his expectations from the partnership, A J Christopher, National Head Marketing, Eenadu Group said, “Content distribution has played a key role in our digital strategy thus far, and we believe that we’ve now found the right partner in Outbrain to help us raise the bar in content and user engagement. Outbrain’s focus on improving monetisation and audience engagement was a key driver in our decision to launch this partnership, especially as digital content consumption is expected to skyrocket in India in 2016 and beyond. Through this partnership, we aim to not only enhance the user experience for our readers, but also maximise our monetisation opportunities, driven by a strategic and relevant, native experience too.”